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MID-SEASON SALE CONTINUES
Click here to browse latest reductions


WAS £389 NOW £299

WAS £255 NOW £175

  Rous Iland's Summer Party
Take a load off, put a hot dress on. 

Browse this week's top ten style steals

WAS £599   NOW £425

WAS £185 NOW £115

 
WAS £375 NOW £250

  Rous Iland in the Press

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Today's Evening Standard:

 
WAS £315 NOW £215

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  Rous Iland's Top 10 Sale Picks


WAS £255 NOW £145


WAS £285 NOW £199


WAS £525 NOW £367

  Rous Iland's Mid-Summer Sale starts now up to 75% off
plus a further 10% off for you

"Buying is a profound pleasure" (Simone de Beauvoir)...
"And it is even more so at Sale time" (RI Girl).

Clare & Kara want members to get the best of the bargains, without the crowds and hassle-free,
so don't battle the high street sale rails
or department store mayhem.
Quote "summer" when shopping online and for 1 week only, receive a FURTHER 10% OFF ALL ITEMS.

WAS £525 NOW £399

WAS £375 NOW £265

There is a spiritual shopper in all of us - we leave it up to fate. All those times we wanted something but held back thinking: if it's there at the sale, I'll get it...
if it's sold out, we console ourselves: wasn't meant to be...
even though we are quietly kicking ourselves with our Kirsten platforms for not having snapped it up in the first place!
 
We all know that tempting fate can be dangerous. So now the sale is on, get in quick and get your pieces. Don't let your wishlist be just that...

Rous Iland's Top 10 Sale Picks 


WAS £515 NOW £365


WAS £198 NOW £145



WAS £55 NOW £35

  
WAS £375 NOW £250

  Rous Iland in the Press

For the latest of RI in the press, click here to read it online:

 
WAS £315 NOW £215

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You’ve got a lot to compete with - on and off court. Tennis champions are renowned for dating/marrying stunningly beautiful women and movie stars, so the stakes are as high as your Daria platforms .

So if you're preparing to attend this year, there should be something fresh about your outfit. Tennis is a clean sport – no tackles, no scrums. The ugliest it gets is the grunting and groaning, and even that can be quite appealing coming from Novak Djokovic. There should be a hint of white in your ensemble (try Nicola de Main's button dress ) to pay some respect to tradition. 

And as Wimbeldon is the epitome of casual preppy chic, tailored Leni Braun shorts , with Pedro sandals , and a pretty Irwin & Jordan shirt are a nice way to go. Even Maria Sharapova is donning shorts on the court this year. Man-style dressing can work really well. For a big centre court match, stand tall in  Noir suit trousers and simple white t-shirt . Don’t forget a hat . Oliver Goldsmith sunglasses are a must to hide those moments you choose to focus on Nadal's arms rather than the match... For cooler days, a pair of Earnest Sewn jeans with a pretty Meghan Fabulous top and some flats is just right. Smash Serena's attempts and don a Noir silver trench .

For those of you anti-arenas, who will be enjoying the intelligent sport from a picnic blanket armed with champagne, strawberries and cream or a friend's flat-screen, Beatrix Ong’s joceyln shoes will work a treat with a Laundry Industry wrap dress . You don’t want to look like you're going clubbing.

And remember, no matter how patriotic you are, the only face painting you should be doing for your country is a touch of bronzer and lip gloss.

Just as Federer said “I'll have a cardigan. I'll make sure I'll be a class act on the court", with a Wimbeldon wardrobe from Rous Iland , you will be a winner off-court. Clare and Kara will take you from wild card to top seed.

Rous Iland in the Press

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The Tyranny of Choice: RI rewards contributions to the ultimate Little Black Book

Like ladybugs and frogs, I too hibernate in the colder months, fattening up whilst watching Hepburn films. So deep was my hibernation this year, I had been in denial that summer officially began 18 days ago!  Faster than my pale skin can say ‘spray tan’ my inbox has been filling up with invites to celebrate the sun in various states of play.

But last night I woke in a panic in my Hari shirt:
Where to get the organic free-range chicken for the bbq?
Which open air opera/concert/play should I see?
What tropical isle/hideaway villa/low key eco British sea-side haven should I visit for some guaranteed R&R???
Which pedicurist will make my feet Beatrix Ong-worthy?

Whilst I am calmly assured in selecting my statement Nicola de Main paint print dress for Glastonbury, pretty Leona Edmiston's Amy dress for Henley and frilled Mattijs van Bergen's Famke shirt for the Proms – I waste precious hours when it comes to questions like:

Which eye cream? Who does the best brow threading?
Blackberry or Iphone? Which novel to pack for my holiday?  

We need to narrow it down to a perfect list of only the crème de la crème for all us RI Girls to share…

Rous Iland's Little Black Book is launching on 1st September and I want to be sure that, as members, you can all share your best kept secrets on Restaurants & Bars, Travel & Escapes, Beauty, Events, Gadgets, Cars, Fine Jewellery, and Homes. As an added bonus, Rous Iland will give you 1 reward point for every recommendation they learn about from you and include in the LBB*. Remember 10 points entitle you to £100 to spend on the current collection.
Now that's better than a penny for your thoughts...
Email your ideas to LBB@rousiland.com or call 0845 003 8945.

xo RI Girl
* Reward points will only be given once per recommendation (to the first entry received). 

Don't forget...keep 19th July diarised for Rous Iland's Summer Party

Rous Iland in the Press

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“If a woman rebels against high-heeled shoes,
she should take care to do it in a very smart hat”.
George Bernard Shaw

Twinkle toes! RI Girl says let the foot festivities begin...


For years, women have honoured their feet. They have been the source of fascination throughout history and legend. From Cleopatra's Egyptian sandals to Cinderalla's glass slipper, women everywhere have united in their love for shoes.  


Shoes are simply throwing a party for your feet, so we must celebrate. And with the birth of summer in London just days ago, feet are again…sexy. Toe cleavage anyone? High heels give your feet the illusion of a high arch. Hot. They extend the length of your legs. Hooray. And no amount of stair master can give your calves such a shapely finish. Yes please. Shoes will make us happy even on a fat day. They can lift an outfit to a new level entirely thanks to Pedro's Daria platform sandals , of which I am a proud collector (and the Kaira platforms - woops...) for this very reason. Prefer to simply sparkle closer to the ground? Just snap up the Inaras and Sonias for your more acrophobic moods.

Yes there are a couple of pairs I love so much and never wear; they are too high to walk in. But just last night I had an epiphany. I christened them my ‘dinner party’ shoes! I realised they are tres comfortable, as long as I’m sitting down. So ladies welcome in the new categories. No more ‘platforms /wedges / stilettos /gladiators’. They are now ‘dinner party ( Kirstens )/ cocktail party ( Primrose )/ dancing ( Yaniras )/ office-at-my-desk-all-day ( Kasirai ) / office-running-between-meetings-all day ( Jocelyn ) / pool-to-bar ( Sonias )'. It’s much more fun and none of your foot-friends will ever be left alone in the dark of the closet again!

xo RI Girl

 “If a woman succumbs to high-heeled peep-toe shoes,
she should take care to do it with a pedicure”.
RI Girl
(they don’t call him PEDro for nothing)


Give in to your foot fetish guilt free:
Receive 25% off
Rous Iland's SS08 shoes online  simply quote "twinkletoes" when you proceed to check-out. 



Don't forget...keep 19th July diarised for Rous Iland's Summer Party. 
 

Rous Iland in the Press

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"[Entering Rous Iland's showroom] I feel like Carrie Bradshaw being ushered into American Vogue’s clothing closet; bright colours, key pieces, trend setting couture and accessories are all lined up on rails, in nooks and crannies, on shelves and artfully placed on ledges and the fireplace. This basement room is a fashion fiend’s dream."

- The Grove, Cover feature, May Issue

  Rous Iland in the Press

For the latest of RI in the press, click here to read it online:

"Rous Iland – a boutique that offers its members chic clothes and bespoke fashion advice... Their take on fashion is intelligent and non-pushy."

- Eve Magazine, June Issue

"C'est chic online boutique...A fab new shopping service..."

- Tatler, July Issue

    
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I have a little secret drawer in my bedroom. It has tracksuit pants, bad leggings and big sweaters with even bigger American sports team names blazoned across the front of them. There are also some holey ugg boots and holey socks. This is my comfort drawer, my PMT bloated drawer, my chocolate in front of the box drawer, my run-down-to-the-shops-to get-more-chocolate-I’m-sure-no-one-will-see-me drawer.

But when I actually wear an outfit from this drawer I usually have a surprise meeting which makes me regret it, like being confronted by my ex in the ice-cream section. I was sure when I went to get a dvd on the Monday afternoon of the long weekend that there would be no one of importance in sight. So I dressed up ‘a la secret drawer’. But to my horror, there was the ex, new girlfriend in tow, and a ‘hello’ was unavoidable. I looked several sizes larger than I actually am – thanx to the terrific supersize me sweater I had on. My hair was a shocking quiff of afro. And even though I didn’t smell bad, I certainly looked like I did.

So I am taking a stance, throwing away the key to this drawer, and you all must follow suit. Because there is a solution ladies...

Rous Iland has a range of GLOMF attire. Simple  Pedro Garcia flats are a perfect solution to ugg boots and they actually take less time to put on. A  Sara Berman chunky knit cardigan is a stylish effortless alternative for picking up the groceries. Nothing tight around the tummy, but nothing that makes you look like a giant blueberry, Violet Beauregarde style. A sweet Madeleine Thompson charm chain is the perfect way to add some sparkle to your bod. 

If you want to take your GLOMF factor to another level, try Rous Iland's new Hari yoga and lounge wear. With Madonna as a fan and Daisy Lowe modelling for SS08, Lainey Sheridan-Young’s sportwear is the fashionable active-lifestyle clothing. Lainey worked as a fashion stylist, PR and sales agent before launching Hari, her own British lifestyle brand. A yoga teacher as well, Lainey's mission is to provide clothing for any independent woman who wants an outfit to look great in for the gym or the yoga class as well as during lunch or on the street.  I'll be wearing the 80's Inside-Out Sweatshirt a la Flashdance. For nights in with the girls watching re-runs of SATC, you might want to try the Kissing Girls t-shirt. I'll be ditching my American sports sweater and taking out my glomfy Cashmere hoodie to get my milk and impress the ex...  

xo RI Girl

But when I actually wear an outfit from this drawer I usually have a surprise meeting which makes me regret it, like being confronted by my ex in the ice-cream section. I was sure when I went to get a dvd on the Monday afternoon of the long weekend that there would be no one of importance in sight. So I dressed up ‘a la secret drawer’. But to my horror, there was the ex, new girlfriend in tow, and a ‘hello’ was unavoidable. I looked several sizes larger than I actually am – thanx to the terrific supersize me sweater I had on. My hair was a shocking quiff of afro. And even though I didn’t smell bad, I certainly looked like I did.

So I am taking a stance, throwing away the key to this drawer, and you all must follow suit. Because there is a solution ladies...

Rous Iland has a range of GLOMF attire. Simple  Pedro Garcia flats are a perfect solution to ugg boots and they actually take less time to put on. A  Sara Berman chunky knit cardigan is a stylish effortless alternative for picking up the groceries. Nothing tight around the tummy, but nothing that makes you look like a giant blueberry, Violet Beauregarde style. A sweet Madeleine Thompson charm chain is the perfect way to add some sparkle to your bod. 

If you want to take your GLOMF factor to another level, try Rous Iland's new Hari yoga and lounge wear. With Madonna as a fan and Daisy Lowe modelling for SS08, Lainey Sheridan-Young’s sportwear is the fashionable active-lifestyle clothing. Lainey worked as a fashion stylist, PR and sales agent before launching Hari, her own British lifestyle brand. A yoga teacher as well, Lainey's mission is to provide clothing for any independent woman who wants an outfit to look great in for the gym or the yoga class as well as during lunch or on the street.  I'll be wearing the 80's Inside-Out Sweatshirt a la Flashdance. For nights in with the girls watching re-runs of SATC, you might want to try the Kissing Girls t-shirt. I'll be ditching my American sports sweater and taking out my glomfy Cashmere hoodie to get my milk and impress the ex...  

xo RI Girl

"[Entering Rous Iland's showroom] I feel like Carrie Bradshaw being ushered into American Vogue’s clothing closet; bright colours, key pieces, trend setting couture and accessories are all lined up on rails, in nooks and crannies, on shelves and artfully placed on ledges and the fireplace. This basement room is a fashion fiend’s dream."

- The Grove, Cover feature, May Issue

  Rous Iland in the Press

For latest RI press, click here to read it online:

"Rous Iland – a boutique that offers its members chic clothes and bespoke fashion advice... Their take on fashion is intelligent and non-pushy."

- Eve Magazine, June issue